It's an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies. Trade shows are also a great opportunity to talk to competitors, meet manufacturers, and better understand where things are heading in your industry.
Set as many milestones as you want, from making your first sale to breaking even. Dan Codder is a twenty-year veteran in the computer industry.
The Marketing Strategy is a crucial part of your ecommerce business plan; brick-and-mortars can rely, to an extent, on foot traffic, but you have no such luxury. Target market.
But, there are a lot of steps to take before opening your eCommerce business. Do NOT use keywords in the name field.